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Coca-Cola launches Charged caffeinated beverage in Maldives

Charged is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives for MVR 18 per can.

18 May 2023

Coca-Cola on Thursday announced the launch of Charged caffeinated beverage in Maldives. 

In a statement, Coca-Cola Maldives described Charged as a ground-breaking caffeinated beverage and said it features a one-of-a-kind berry flavour, carefully crafted to invigorate Maldivians and visitors alike. 

"We are incredibly excited to introduce Charged to the Maldives. This launch signifies our commitment to innovation, offering consumers a unique caffeinated beverage that not only tastes amazing but also fuels their active lifestyles. We can't wait for everyone to experience the refreshing taste of Charged," Pankaj Sinha, Managing Director for Coca-Cola in Maldives, said. 

In keeping with the Maldives’ commitment to environmental sustainability and conservation, Charged will be available in eco-friendly, 100% recyclable aluminium cans.

"We are continuously exploring unique ways to enhance our offerings. With the launch of Charged caffeinated beverage, we are taking our dedication to quality, taste, and vitality to an entirely new level with innovative products that not only quench thirst, but also fuel their day with positivity. We look forward to seeing this dynamic addition to the Coca-Cola beverage line-up revitalise, refresh and inspire our customers in Maldives," Milind Derasari, Chief Operating Officer at Male’ Aerated Water Company (MAWC), said.

Charged is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives for MVR 18 per can. 

Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing the world for 137 years. The Coca-Cola Company, through its bottling partner, Male’ Aerated Water Company Pvt. Ltd., has introduced a range of hydrating and delicious beverages to Maldives. The Coca-Cola brand has also sought to brighten consumers’ lives through a variety of engaging projects and activities.

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