Maldivian products launched in Japanese market

Authentic Maldives has launched its products for the first time in the Japanese market. Authentic Maldives, which operates under Business Center Corporation, sells its own products at its outlets.

Business Centre says local products were introduced to the Japanese market in partnership with Japan External Trade Corporation (JETRO). As part of the programme, the corporation said it would be able to display the products at outlets in airports across the country and allow visitors to make purchases.

Local products are now available at Japan's Narita International Airport and Kansai International Airport.

According to the Business Centre, local products will also be sold in various sales organised by JETRO in different parts of Japan and will increase sales in Japan in the near future under Authentic Maldives.

Authentic Maldives sells products such as local traditional food items and products made by small and medium business brands.

Business Center Corporation said it had received the support of the Embassy of Maldives in Japan to introduce local products to the country as part of the 'One Village, One Product' programme launched by the External Trade Organisation of Japan.